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Does site search matter? Not many companies will even bring it up during budgeting discussions. But without it, your content, conversions, and customer experience can all fail.
Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content.
- Site search users convert at anywhere between 43% to 600% higher than other visitors.
- 70% of content created by B2B companies is never seen by its target audience. Can they even find it?
And if fixing site search sounds like an insurmountable project — we break down what it actually means to make your search work. It’s about measuring, and experimenting. Take a listen.
00m 00s – Intro and overview
01m 17s – Start of discussion with Steve
07m 04s – Do clicks mean success?
11m 44s – What do we mean by upstream/downstream traffic to/from search?
13m 12s – Why it matters that Google exited the site search market
14m 58s – How much budget is enough to make your site search better?
17m 27s – How can you get started on improving site search?
SearchChat is on
Check us out on Facebook, Twitter, or email info@solosegment.com.
Podcast originally posted on SoloSegment
Tim Peter built his first website in 1995 and loves that he still gets to do that every day. Tim has spent almost two decades figuring out where customers are, how they interact with brands online, and delivering those customers to his clients’ front door. These efforts have generated billions of dollars in revenue and reduced costs.
Tim works with client organizations to build effective teams focused on converting browsers to buyers and building their brand and business. He helps those companies discover how marketing, technology, and analytics tie together to drive business results. He doesn't get excited because of the toys or tech. He gets excited because of what it all means for the bottom line.
An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI, and the Digital Analytics Association.
Tim currently serves as Senior Advisor at SoloSegment, a marketing technology company that uses machine learning and natural language processing to improve engagement and conversion for large enterprise, B2B companies.
Tim Peter’s recent client work covers a wide range of digital marketing activities including developing digital and mobile marketing strategies, creating digital product roadmaps, assessing organizational capabilities, and conducting vendor evaluations for diverse clients including major hospitality companies, real estate brands, SaaS providers, and marketing agencies.
Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor, the world’s premier independent luxury hotel representation firm, and a major financial services firm, developing various award-winning products and services for his customers. Tim can be reached at tim@timpeter.com or by phone at 201-305-0055.
